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2007 Saturn Outlook Preview
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Saturn seeks to steal sales with a positive Outlook
by Christian Wardlaw
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“Like always. Like never before.” That’s the new Saturn advertising slogan, meant to invoke memories of a pressure-free no-haggle sales environment and outstanding customer service while conveying that with the debut of the new 2007 Saturn Outlook, 2007 Saturn Aura, and 2007 Saturn Sky, there are new products in the showroom unlike anything we’ve seen from Saturn. The 2007 Saturn Outlook debuted at the 2006 New York Auto Show, a crossover SUV able to seat up to eight passengers. Yep, that’s right: eight. See, this is actually a full-size SUV, even though it’s designed to compete against vehicles like the Honda Pilot, Nissan Murano, and Toyota Highlander. With 116.9 cubic feet of cargo space with the second and third-row seats folded down, how could it be anything but a full-sizer? Representative of Saturn’s emerging corporate look, the 2007 Outlook features a bold and bright grille, projector beam headlights with jeweled reflectors, chrome-accented taillights that resemble those on the Sky roadster, chrome-trimmed door handles for an upscale look, and standard 18-inch wheels. Inside, Saturn’s effort to make the 2007 Outlook feel roomy with great outward visibility appears successful, and the materials used to construct that cabin are of much higher quality than you’re accustomed to seeing in a Saturn.
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| ADDITIONAL RESOURCES |
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A D V E R T I S E M E N T
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