Cool Concept: Saturn PreVue

In an effort to establish a clear-cut brand identity in America, Saturn is working with GM’s European division Opel on future products, including the next-generation Vue crossover SUV. And while some might think this strategy a poor one that hearkens back to the bad old days when a Cadillac Cimarron was a Chevy Cavalier with a fancy grille slapped on the front, it’s not what you think. Since Opels aren’t sold in the U.S., and since they are roundly admired for their design and road manners, and since GM must find global synergies, this marriage between the two is a perfect solution.

Take the Saturn PreVue as a case-in-point. This sporty crossover SUV concept was first shown at the 2005 Frankfurt Auto Show as the Opel Antara GTC, and debuted in Saturn trim at the 2006 New York Auto Show. A three-door sport-ute that combines the appearance of a coupe with the powerful stance and utility of an SUV, the handsome Saturn PreVue features a classic hardtop design without a B-pillar. Frameless windows and short overhangs emphasize its sporting nature, and Saturn says it embodies the sporty, aggressive, and emotional brand character that is emerging in its products. Other details include a brushed aluminum grille, jeweled LED front and rear lights, side vents, exhaust outlets embedded in the rocker panels, flush door handles, and polished 20-inch wheels.