Volvo – SEMA Show:

Volvo trotted out two cars for the SEMA show this year. The C30 by Heico Sportiv is designed to appeal to the sporty youths currently flocking to Volvo dealerships thanks to the new C30 hatchback. The S80 High Performance Concept is for the dads (and moms), who miss their own rowdy days, and who are likely paying for a good chunk of all that gear. (production note: normal)

By Keith Buglewicz
Photo credit: Volvo