Calling it "the first modern entry-luxury vehicle in Lincoln's history," Greg Smith, Ford President of the Americas, introduced the 2006 Lincoln Zephyr to an arena stuffed full of nonplussed journalists. What? He's forgotten about the Lincoln LS already? With rebates, that Lincoln rolls off showroom floors for the price of a Honda Accord. If that ain't entry luxury, what is?

Good looking, but anonymous, the 2006 Lincoln Zephyr shares most of its bits and pieces with the 2006 Ford Fusion and upcoming 2006 Mercury Milan, and joins the new Mark LT pickup truck in creating a revised "face" for the luxury brand. Distinguishing characteristics of the Zephyr are limited to clear-lens projector beam headlight elements, a thickly vaned waterfall grille, wide-spoke 17-inch chrome wheels, and oversized taillights. Otherwise, the Lincoln Zephyr's flanks are dull and featureless - almost invisible.