2004 SEMA Show
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Ford has its own stars in its own galaxy, and trotted them out without a second thought. In fact, Ford absolutely glowed, as significant people in their history stepped out and waved to the audience: there was Parnelli Jones, who drove the newly minted Mustang racer, given the number 15 insignia in honor of Jones and pioneer Bud Moore; the brought out Steve Saleen, and made him stand by his latest work of art, the Saleen Mustang. They feted Dario Orlando and Jack Roush, who did the same, and got Carroll Shelby himself to come out and drive his own race-ready Mustang. It was all thematic – the theme being Ford’s real star, and the star of SEMA – the Mustang. There’s no doubt that Ford is concentrating hard on the Mustang’s performance pedigree. It makes sense, and the Mustang is one of the most customized cars on the road. According to Ford, nine percent of the total market of vehicles that get modified are Mustangs. They did more than show the Mustang, however, they also drove it: Ford actually got each icon from the past and present to drive their creations out to the SEMA track, where they provided rides, burnouts and donuts for the assembled media. The performance underscored the point: Ford is offering a competition program based on the Mustang and featuring the Cammer V-8 crate engine. Ford also showcased the Shelby GR-1 concept – a car they should build, and fast, as well as the Shelby Expedition, a nicely custom SUV that any soccer Mon would love to own. General Motors
Few stars are bigger than those of the late night variety, and Jay Leno is the supreme gear head of the comic set. His garage now boasts a new baby: a 1966 Oldsmobile Toronado, remade and recreated into the image that Leno had of its glory days. “ This was the hot car when I was 16,” said Leno, “The styling was outstanding. It’s as pretty a car as being produced today.”
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A D V E R T I S E M E N T
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