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Mini Cooper Preview
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| Why it matters |
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It seems that every auto show in 2005 was sure to include a new version of a Mini concept wagon. They were fun to look at and made for a quick story, but until such a vehicle is slated for production, Mini dealers’ livelihoods rely completely on the two-door, front-drive Cooper. No need to start a collection plate quite yet, as this one-man show continues to sell very well, thanks in part to being available in base and supercharged S versions as well as hatchback and convertible body styles. Even so, every model needs to remain fresh in prospective buyers’ eyes. It was no doubt a difficult task for Mini designers to maintain a package that continues to spur sales while simultaneously blending in contemporary tweaks. But it had to be done, especially considering all of the new and redesigned competitors on the market. Think Honda Civic Si and Volkswagen GTI, for example – neither may offer the exclusivity of the Mini, though each boasts more power at similarly affordable base prices.
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A D V E R T I S E M E N T
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