Why it Matters

Lincoln has been trying to reestablish itself as a contender in the luxury market and to do that needs to go head to head with the likes of the Lexus GS350, Acura RL and Cadillac STS. Strong styling cues greatly improve the chances of the MKS being a hit as well as Lincoln's recent improvements in quality as reported by J.D. Powers. Continually raising the bar for itself, Lincoln has been steadily showing it is once again ready to compete with those vehicles. The 2009 MKS is Lincoln’s great white hope as the automaker steps back into the ring.

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