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2007 Toyota Tundra Preview
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| Why it matters |
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Despite its enviable reputation for reliability and ever increasing market share, Toyota is a brand lacking a gen-u-ine full-size pickup. For years, the current Tundra has been labeled “not quite full-size” and has subsequently come up short in comparisons with larger and more powerful offerings from the likes of Ford and Chevy. That’s been unfortunate for Toyota, given the huge market for such vehicles in this country. In an effort to change its fortunes, the company offers the 2007 Tundra, a truck that has grown substantially in size and capability. To be sure, there will be some tortuous head-to-head testing taking place soon, marking the first time a Toyota will be tackling the big boys and leaving the junior varsity league behind.
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| ADDITIONAL RESOURCES |
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A D V E R T I S E M E N T
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