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Consumer Choice Awards
Increase in Vehicle Requests
 

What was supposed to be a car for the youth set has become three cars for everyone. That's especially true with online shoppers, as Scion offers vehicles that feature exciting style, quality build, entry-level pricing and one trim simplicity. It's all about cool value with Scion, which is probably why a large number of its buyers are in the thirty something age bracket. Frankly, however, it doesn't matter how old you are - we all know a good thing when we see it. And in 2003, we saw Scion and liked it so much that Scion exploded on the scene. Its first two cars, the xA and xB, were instantly popular online, and the momentum continued to build throughout 2004. With the addition of the new tC coupe, Scion is poised to continue building on its resounding success into 2005.

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Click to enlarge. Overall Increase in Vehicle Requests - Scion


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