Large SUVs have been big cash cows for GM in recent years, and despite rising fuel costs, the company hopes to keep lining the coffers with these vehicles. Company executives recently suggested that the demand for vehicles like the GMC Yukon was softening, and believe that the once one-million-truck strong market would settle in the 700-800,000-unit range. Currently, GM captures 62 percent of large SUV sales, though the goal is to use the company’s redesigned full-size trucks, including the Yukon, to capture the remaining 38 percent of the market. In essence, GM seems to be intent on getting an increasing share of an admittedly shrinking market, whereas competitors often talk about getting in on the ground floor of growing segments where there’s the most potential for sales. Go figure.