2004 SEMA Show
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Chrysler is going Dub – and from all appearances, they have the cars to do it. Take a Magnum, or a 300 and give it the Dub treatment – what you’ve got is a custom job that turns heads on the road. Included in the partnership will be floormats, a lowering package, sill plates, lowering springs, a three-inch performance exhaust and a special-edition Jacob & Co. diamond-studded clock for the Chrysler 300C. Dub aside, Chrysler also had its own star at SEMA – albeit one that specializes in making vehicles look, drive and feel custom – Mopar. And Mopar, along with SRT, sits in a perfect spot with the rebirth of the HEMI engine and the debuts of new models such as the 300, Magnum and Crossfire. These models already create excitement on the street – imagine what they will do once the Mopar custom crews get in some time with a wrench and a welder. And it’s not just Mopar: Led by the self-named “SkunkWerks” crew of Mopar and SRT professionals, vehicles that at one point were stock, common Chryslers or Dodges become something else altogether, once the SkunkWerks crew is done stretching and chopping and painting and hacking the vehicles into creations of their own. Among the work by SkunkWerks is a PT Speedster, an incredibly cool custom Cruiser with a lowered suspension, 18-inch custom wheels, hood scoop and a black/red two tone paint that adds to the drama. SkunkWerks also debuted a Crossfire drifter – think Crossfire convertible with no front window and the SRT6’s 400 horsepower engine powering the fun. There was also a Jeep Grand Cherokee “Mojave” rock climber with 22- inch wheels and a modified HEMI engine.
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A D V E R T I S E M E N T
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