Safety features include "next-generation" dual frontal airbags, front disc and rear drum brakes, 3-point seatbelts in all positions, and Child Seat Tether Anchorages. Air conditioning, an AM/FM stereo with CD, easy access front seats, fold and tumble rear seats, and power steering are all standard equipment.

Check a few more boxes on the options list and you experience side steps, a mirror with a temp gauge and compass, an engine block heater, a locking fuel cap, a seven speaker stereo, speed control, and a leather-wrapped steering wheel.

While the Wrangler Unlimited should appeal to 4X4 fans who like to bring friends along, it also may also signify that the newest breed of off-roadies simply have more stuff to carry. Plus, a young person may use the Unlimited as a primary vehicle and therefore need the expanded utility.

But regardless of how many occupants the new Wrangler will carry, Jeep has taken an existing form revered for its capabilities and, while preserving its temperament, broadened its "ageless" appeal.