Isuzu has not released pricing for its new i-280 and i-350 pickups, though the cost of admission should be in line with the Chevrolet Colorado and GMC Canyon. In theory, adding much better warranty coverage could add to the price of the Isuzu trucks, though the brand's do-or-die position in the North American market means that any new vehicle wearing an Isuzu nameplate needs to be an outstanding value.