Thom Blackett’s Advice about the 2006 Mercury Milan:
With all of the exceptional sedans on the market, the chances of shoppers finding a compelling reason to buy the 2006 Mercury Milan are slim to none. Having a competent powertrain, an attractive design, and a comfortable interior are barely enough to put a car on a buyer’s test-drive list; mediocre build quality, an uncompetitive three-year/36,000-mile powertrain warranty, and badge engineering will likely kill the Milan’s prospects before Joe Consumer’s butt even hits the seat. Granted, the Mercury offers a surprising bit of driving spirit and a hospitable interior, but similarly-priced competitors offer these traits and much more.

Ron Perry’s Advice about the 2006 Mercury Milan:
Two things would influence my decision about whether or not I would buy the Mercury Milan over a Japanese or Korean car – out-the-door price and warranty. It’s hard to beat the warranty Hyundai offers and Korean quality has improved by leaps and bounds, but you may be able to get a better deal on the Mercury. Does a lower up-front price beat out a longer warranty? And what about resale, at which the Japanese generally excel? Whatever your decision or preferences, the 2006 Mercury Milan is definitely worthy of a test drive.

Christian Wardlaw’s Advice about the 2006 Mercury Milan:
Unfortunately, consumer attitudes are such that for Mercury, or any domestic automaker, to sell a car for close to sticker price, that car needs to deliver the style, refinement, content, durability, resale value, and prestige of comparable models from Honda, Nissan, or Toyota. And with the handsome new 2006 Hyundai Sonata and redesigned 2006.5 Kia Optima priced about the same as equivalent Milans, but with a much better warranty package, it’s no surprise that Mercury dealers are already offering deep discounts on this capable sedan. That’s too bad, because the 2006 Mercury Milan is a solid effort, pleasing to drive, attractive, comfortable, roomy, and useful. But it’s fighting an uphill battle, and losing to the known-quantity reputations of the major Japanese brands, the reassuring warranty coverage offered by the upstart Koreans, and the continued prestige associated with Volkswagen. Somebody in Detroit might think satin-nickel trim will do the trick, but it’s going to take more than shiny silver bling to resuscitate Mercury’s sales.