Len Hunt, executive vice president and COO of Kia Motors America, says this about the Kia Soul Concept: “The flexibility, function and utility this vehicle provides, as well as its dynamic appearance, further demonstrate Kia's commitment to producing vehicles that create passion with consumers.” For those who don't follow the industry, Hunt has enjoyed a long and distinguished career with Audi, Bentley, and Volkswagen. He's a guy who understands the passion consumers feel for their wheels.