2006 Audi A3 First Drive

Wrap-up


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TO THE POINT Selling Points: Hatchback utility, handsome design, terrific powertrain, optional Direct Shift Gearbox
Deal Breakers: No quattro AWD at launch, seats might prove uncomfortable for some, low-rent interior materials
Our Advice: Though a premium hatchback is a relatively new concept, given the price and the list of possible competitors, Audi is jumping into an established marketplace with the stylish and fun-to-drive A3.
MEET THE COMPETITION Saab 9-2X
Volvo V50

Wrap-up At first glance, the 2006 Audi A3 looks like its got the goods to compete with other small hatchbacks and wagons. Later in the year, look for a 3.2-liter V6 and quattro all-wheel-drive.

Initially, North American customers will receive only one version of the A3, the front-wheel-drive model powered by Audi's turbocharged inline-four. Later in the model year, Audi will add a 3.2-liter V6-powered Quattro model, and following that, an “S” version with even greater performance will come stateside.

Audi has high hopes for the 2006 A3, which has been sold in Europe since 1996 and entered its second generation in 2003. Until now, Audi has concentrated on selling its sedans and station wagons here. But given recent entrants such as the Saab 9-2X and Volvo V50, Audi clearly feels that the small car market in the U.S. is worth pursuing – to the tune of 10,000 units for the 2006 model year. And while it's true that Americans prefer cars with trunks, they also show a consistent thirst for vehicles with luxury nameplates, so Audi is not concerned about the A3’s hatchback design.

This new-to-America A3 should capture enough of the market here to preserve the United States' status as Audi's top export destination. In the premium compact segment, this attractive hatchback should thrive based on its luxury nameplate, safety features, and performance capabilities. Just take it for a ride on Mulholland Highway – you’ll see.