With pricing expected to begin in the $40,000 price range, the C-Class brings a high level of styling, luxury and technology to the entry-level premium market. That price could ultimately determine how well the new model fares against its competitors when the 2008 C-Class goes on sale late this summer, and it is likely that the C-Class models will cost more than many of its competitors. With new players entering each year – think Infiniti’s new G35 sedan, for example, or the upcoming redesigned Cadillac CTS – capitalizing on this growing segment is more important than ever. Doing it at a price premium, however, may prove difficult.

Photos courtesy of Mercedes-Benz