We think the Sportage is dowdy, and the Soul Concept is cool. Better yet, we're not Millennials under the age of 28 who haven't yet landed a real job, haven't yet gotten married, haven't yet had kids, and whose ears haven't been replaced by iPod buds (in other words, have no idea what reality is). So if we think the Soul Concept is cool, maybe Gen Y will hate it. But hey, we've got the money and credit rating to buy one, so perhaps Kia is on the right track. As the saying goes: You can sell an old person a young person's car, but you can't sell a young person an old person's car.

Photos courtesy of Kia